Lidl is Ireland’s leading discount supermarket, stocking all of your daily essentials as well as a large selection of premium own brand products, all at the best prices.
The company is committed to enhancing the lives of its customers, by providing quality products at market leading value, whilst ensuring that customer satisfaction is at the heart of everything they do. Lidl’s mission is to ensure leading market quality and value by constantly innovating and optimising their efficient processes, driven by technology and people. The also work with business partners in sustainable relationships in turn contributing positively to local communities. Lidl plan to ensure long term success by constantly investing in the training & development of their teams.
Dating back to 1930’s Germany, a small independent grocery wholesaler was born. Fast track to today and Lidl have become one of the largest retailers in Europe. The first Lidl stores were open in 1973, and by 1980’s Lidl was a household name in Germany. During the 1990’s they started branching outside of Germany and today can be found all across Europe. In fact, their extensive network of stores is unrivalled in the discount sector.
In July 2000 the German supermarket chain arrived in Ireland offering customers an alternative to existing supermarket chains. Lidl has a zero waste, no frills, pass the savings on to the customer approach of displaying most products in their original delivery cartons, allowing the customers to take that product directly from the carton. When the carton is empty, it is simply replaced with a full one.
The company have been pioneering their Healthy Checkouts initiative since 2014, so while you’re queuing there’s no sweets or chocolate to tempt you- just healthy snacks and fruit. They also like saving you time, so their checkouts are designed to cut queues; there is a packing bench to allow you to load your shopping into bags at your leisure once you’ve gone through the till.
“The future looks very busy. It’s a very exciting time with the way the brand is developing”- Jeremy, Property.